Background

For my senior project, I created a skincare brand entirely from scratch, crafting its name, visuals, and advertising to bring the brand’s personality to life. This project was an opportunity to fully immerse myself in the world of branding—understanding how tone, visuals, and storytelling work together to shape identity.

Approach

Bloom began as a vision to reimagine what the skincare industry is missing—an identity that feels youthful, refreshing, and effortless. The goal was to show that through clean, intentional design, a brand can tell a powerful story without needing many words.

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Bloom embodies: Youth. Refresh. Ease.

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Design Challenges & Focus Areas

• Crafting a logo that visually communicates the brand’s core identity of Youth, Refresh, and Ease

• Designing packaging that tells the brand’s story through form, color, and simplicity

• Creating advertisements that capture attention while maintaining the brand’s calm, refined tone

• Developing a concept for a high-quality skincare line tailored for younger audiences while preserving a sense of luxury and sophistication