Bloom

Branding

For my senior project I developed a skincare brand starting with the name and developing adverts to further explore the brands look and feel. It was so important for me to develop this project from scratch to explore the world of branding. Bloom started as a vision for something that represents not just what the skincare industry is missing, but also reflects that through clean design you can tell a story without having to use many words.

Bloon: Youth. Refresh. Ease.

Pain points

-Logo design that reflects the brands identity of “Youth. Refresh. Ease.”

-Packaging design that tells the brands story

-Advertisements to grab attention of consumers

-Developing a high quality product for younger girls while still keeping the luxury within its identity